Grammy-winning artist Dua Lipa and global sportswear powerhouse Puma have teamed up for the “Forever.Classic.” lookbook — a campaign that blends Puma’s 75-year legacy with the singer’s modern, bold style.
As an official partner of Puma in Kenya, Kicks Kenya is excited to announce that the iconic Puma Suede featured in this lookbook has officially landed in-store. Known as a true streetwear legend, the Puma Suede bridges the worlds of sport, fashion, and culture — and now, Kenyan sneaker lovers can own a piece of this history directly from Puma’s global archive.
Styled by Lorenzo Posocco, the “Forever.Classic.” editorial draws from Puma’s rich heritage, showcasing four timeless looks personally selected by Dua Lipa from the brand’s extensive archive. The campaign also spotlights the new Puma 180, a ’90s skate-inspired sneaker released in fresh new colorways.
Key archival pieces reimagined in this collection include:
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A worn leather jacket with vintage appeal
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A classic graphic logo tee
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A sleek windbreaker
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A track jacket from the 1999 Pure Sports collection
In an intimate setting, Dua Lipa effortlessly showcases her personal favorites, reflecting both her own style and Puma’s unmatched cultural influence.
Now in Kenya, the Puma Suede and other Puma classics are available exclusively at Kicks Kenya, alongside a curated range of Puma footwear and apparel. Shop in-store or online and experience original Puma shoes in Kenya from an authorized retailer you can trust.