Streetwear is a term for casual clothing that became global in the 1990s. It all started where fashion was influenced by hip-hop culture and skateboarders. The term quickly spread at a worldwide scale extremely fast. Streetwear includes anything casual and comfortable, like baggy denim jeans, caps and sneakers. Streetwear style is constantly evolving and developing. In the past couple of years, 90s fashion has started to become trendy again and that decade is having a big influence on streetwear styles. The hype for trendy sneakers and the baggy jeans look is back – at least until the next trend comes along. Kicks Kenya has taken in the street-style culture and has changed the outlook of fashion in Kenya.