PRODUCT STORY

The new PUMA x DAVIDO collection is inspired by Davido’s lifestyle and personal experiences. A fervent traveler, he finds inspiration in the diverse cultures and landscape he encounters, and this wanderlust is evident in the collection pieces’ eclectic patterns and vibrant colors. Another cornerstone of Davido’s life is his crew, affectionally known as the 30 Billion Gang (30BG). Collaborative designs reflect the unity and strength of the group. From matching ensembles to personalized accessories, every piece pays homage to the bond shared by Davido and his crew. Get together and get going with PUMA x DAVIDO.